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Our PR Training Academy delivers clear, practical video, visual and written content to support your PR development - all backed by 20+ years of experience.
The 30-minute strategy for Christmas gift guide PR success
LIVE WORKSHOP | 15th july
If you want your eCommerce brand to stand out during the biggest PR moment of the year, now’s the time to take action.
You’ll learn:
● The key timelines - who to pitch and when to maximise your chances
● How to write a standout pitch that editors can’t ignore
● The biggest mistakes brands make (and how to avoid them)
Getting Started
2025 Key Dates
to Leverage PR & Marketing
FREE RESOURCE
Plan ahead and stay reactive with a go-to calendar of key dates designed to fuel your PR and marketing year-round.
How to Communicate
PR ROI to Your Manager
FREE RESOURCE
Part of a team and need buy-in? Use this resource to prove the results PR brings and get the green light to go bigger.
100+ powerful hooks for eCommerce marketing & PR
FREE RESOURCE
100+ scroll-stopping hooks to grab attention, drive engagement and land press coverage.
How to secure Christmas gift guide coverage in Stylist Magazine
REPLAY | INSTANT ACCESS
Want to land a spot in Stylist’s Christmas gift guide?
We hosted Stylist Deputy Editor Tom Gormer – the editor behind the Style List and their coveted Christmas gift guides.
As you shape up your Christmas strategy, this is your chance to hear exactly what makes an editor say yes.
Sign up to Pro plan today watch replay
Key Learning
IdentifY the right publications
Learn how to identify the perfect publications for your PR efforts and get your brand in front of the right media—all without wasting time.
3 mins
Make your coverage work harder
Want to get more from your press coverage? Learn how to turn a single feature into multiple opportunities to increase brand visibility.
3 mins
Gift Guide Goldmine: The smartest PR moves brands made in 2024
REPLAY | INSTANT ACCESSS
Getting featured in Christmas gift guides can put your products in front of thousands of eager consumers. But with editors making their picks as early as July, brands that plan ahead have the upper hand when it comes to securing those top spots.
In this free workshop, we break down:
● The eCommerce brands that nailed Christmas PR in 2024.
● What made their Christmas pitches impossible to ignore.
● How to apply their winning strategies to your brand’s PR.
YouTube
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If you’ve ever sent a pitch and heard nothing back, or you’re not sure how to actually stand out in a journalist’s inbox — this video is your PR cheat sheet.
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Take a look at the pitch email that landed me a feature on Grazia's 'The Juggle' section. Discover how you can implement these strategies in your outreach efforts.
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It takes just 2 minutes to increase your chances of press success by 200%. No, we're not kidding. See here.
Want to learn more?
As a Pro member, you’ll access press databases, newsjacking tips, personal brand and strategy frameworks, a dynamic community, expert guidance, masterclasses, and more.
Register for our Live Workshops
Upcoming Workshops
12PM | 15TH JULY
The 30-minute strategy for Christmas gift guide PR success.
12PM | 9TH SEPTEMBER
What editors really want: insights from Stylist, Independent and more.
1PM | 17TH JULY
Pitch perfect: Christmas gift guide edition. Reviewing your Christmas pitches, live
Members only
Access Instantly
Past Workshops
Hear how to cut through the noise and land those coveted gift guide features.
The insider's guide to working with and getting results from a PR agency.
Editor masterclass: How to secure Christmas gift guide coverage in Stylist Magazine with editor Tom Gormer
Members only
What Our Customers Are Saying
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Good Tuesday break a crowded market
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Good Tuesday cut PR time by 50% while building 100+ editor relationships with PR Dispatch.
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As a Pro member, you’ll get access to our full press database, live press requests, exclusive workshops with PR experts and editors – and plenty more to power your PR.